Guest Author: Jack Mason is a team member of IBM Strategic Programs Team. You can follow him on Twitter at @IBMSocBiz and @JackMason.
A team of IBMers and Social Media Week are working together on a kind of grassroots, crowdsourced research. Share your views on Social Commerce and help us scan and analyze the collective intelligence of the Social Media Week global community.
Answer Today’s Social Commerce Scan
Question 3: Smarter and Dumber:
What are some of the smarter business uses of social media that you’ve seen? The dumber?
Think beyond social media marketing, promotion or customer service to innovative ways where companies have understood you as an individual (or as a business) and expertly adapted themselves to your needs rather than theirs.
You’re also invited to browse, like, share and comment on previous two Scan questions:
Question 1: The Human Dimensions of Social Commerce
Question 2: Social Commerce, Global/Local
Learn more about the Scan here.
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